Archive for » May, 2009 «
-
Targetting the wrong keywords
-
Ignoring the Title tag
-
JavaScript Menus
-
A Flash website without a html alternative
-
Concentrating too much on meta tags
-
Using only Images for Headings
-
Lack of consistency and maintenance
-
Ignoring URLs
-
Backlink spamming
-
Lack of keywords in the content
Targetting the wrong keyword is a mistake many people make and what is worse – even experienced SEO experts make it. People choose keywords that in their mind are descriptive of their website but the average users just may not search them. For instance, if you have a relationship site, you might discover that “relationship guide” does not work for you, even though it has the “relationship” keyword, while “dating advice” works like a charm. Choosing the right keywords can make or break your SEO campaign.
Leaving the <title> tag empty is also very common. This is one of the most important places to have a keyword, because not only does it help you in optimization but the text in your <title> tag shows in the search results as your page title.
Using JavaScript for navigation is not bad as long as you understand that search engines do not read JavaScript and build your web pages accordingly. So if you have JavaScript menus you can’t do without, you should consider build a sitemap (or putting the links in a noscript tag) so that all your links will be crawlable.
Flash might be attractive but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, provide an html version. Search engines don’t like Flash sites for a reason – a spider can’t read Flash content and therefore can’t index it.
A lot of people seem to think SEO is about getting your meta keywords and description correct! In fact, meta tags are becoming (if not already) a thing of the past. You can create your meta keywords and descriptions but don’t except to rank well only because of this.
Many people think that an image looks better than text for headings and menus. Yes, an image can make your site look more distinctive but in terms of SEO images for headings and menus are a big mistake because h2, h2, etc. tags and menu links are important SEO items. If you are afraid that your h1 h2, etc. tags look horrible, try modifying them in a stylesheet.
Some people who believe that once you optimize a site, it is done foreve. If you want to be successful, you need to permanently optimize your site, keep an eye on the competition and – changes in the ranking algorithms of search engines.
Many people underestimate how important a good URL is. Dynamic page names are still very frequent and no keywords in the URL is more a rule than an exception. Yes, it is possible to rank high even without keywords in the URL but all being equal, if you have keywords in the URL (the domain itself, or file names, which are part of the URL), this gives you additional advantage over your competitors. Keywords in URLs are more important for MSN and Yahoo! but even with Google their relative weight is high, so there is no excuse for having keywordless URLs.
It is a common delusion that it more backlinks are ALWAYS better and because of this web masters resort to link farms, forum/newgroup spam etc., which ultimately could lead to getting their site banned. In fact, what you need are quality backlinks.
Once you focus on your keywords, modify your content and put the keywords wherever it makes sense. It is even better to make them bold or highlight them.
see you in next part SEO Mistakes
Blogging is one of the new innovations of the Internet world. It is the new instrument or method for the general online population to convey their thoughts, ideas, products and services to the community at large.
Blogging, interestingly can be viewed in the same mould as cake baking. When the cake tastes good but is not attractive – smudged, no fancy decorations and designs, the cake will inadversely be passed off. Without the physical attraction of the cake, no one would know that the cake tastes good. The design of a blog can be viewed the same way. Without a good design, the visitors and subscribers will be kept at a minimal level.
Below are some handy tips to maximize your blog subscribers:
- Make it short and simple
This is one of the best ways on how you can capture readers’ attention. Write descriptive headings for your blog post. Your content should be relevant and very timely. When posting articles, it should be within 1000 words because the more text you enter, it is possible that your visitors will be turned off. The keywords should be relevant and more usable to what is being conveyed to the readers. - Comments and Suggestions should be encouraged
A well written blog or post requires comments or suggestion as this will help to maximize the visitors. They will be interested in subscribing to your blog if it is an interactive blog that they can interact with you. Suggestions from the readers are also important because you will be able to connect with them and they can share their ideas and opinions about your blog. - Catch readers’ attention
When you post topics on your blog it is important that you create a catchy topic. It is akin having a conversation with a friend. Use only simple and understandable language so that the readers will not be bored reading when they find words that are alien to them. Do not use jargons or big, deep words. - Build rapport with your readers
You must create a rapport or build trust with your readers. For example, if the readers leave comments on your blog, it is important that you reply them. By doing so, you are creating an online community. This is important to maintain and maximize subscribers to the blog.
These are among some of the tips that you should bear in mind when you want to increase the number of your subscribers and visitors. There are hundreds and thousands of blogs that are born all over the world everyday. The most important thing is that you must make a difference and show your readers that they are important. Constructive criticisms and feedbacks should be welcomed with opened arms. Use it to correct the flaws on the blog. With all these mentioned, you will be on your way to maximizing your blog subscribers.
Simple google adsense ad placement format and optimization strategies that can improve your adsense earnings tremendously.
The google Adsense program is a fantastic way for anybody no matter his or her Internet experience or technical level to make significant, steady income on the Internet, almost as an autopilot.
For Example, some of google adsense great benefits include:
You don’t have to sell anything and deal with customer complaints like in Ebay businesses our worry about payments or be forced to refund these payments for whatever reason.
• You wont have to invest countless hours trying to contact potential JV partners and dealing with possible rejections.
• You don’t have to buy over-rated private label ebooks everybody else is trying to sell.
• Or spend lots of time researching possible profitable Niches, only to find that the seats have already been taken by savvy Internet marketers.
But how does the Google Adsense program work?
Simple, you apply to google using your website or blog and you get accepted. You can find details about this process at google’s website.
Google places ads on your web pages. These ads are closely related to the contents of that page. For example, if you have a page on bad credit repair, google will only place ads relating to “bad credit repair” on that page.
This policy works very well to your advantage. It maintains the quality of your site by keeping a uniform content. Visitors searching for particular keyword information arrive at your site and click on the google adsense ads. You will make money as long as the visitor clicks through, whether they buy item or not. You can also profit from the cost per-1000 impressions or cpm.
The above explanation sounds simple, but why are many people disappointed by their google adsense earnings? Well. The problem can be narrowed to poor Ad placement.
According to google help center: you should ask yourself the following simple questions before designing your google adsense pages:
1. What is the visitor trying to accomplish by visiting your website?
2. What do they do when viewing a particular web page?
3. Where do you suppose they are focusing their attention?
4. How can you blend your ads into this area of focus without appearing to be selling them something?
5. How can you keep your pages clean, uncluttered and professional looking to captivate your visitors’ attention?
In summary, most savvy Internet marketers agree on the following optimal google adsense ad format and strategies:
1. Concentrate on only one google adsense ad format- the large rectangle (336 x 280). Thus format has proven to attract a higher click-through-rate (ctr). Why, you may ask? Basically because these types of ads look like normal web links that your visitors are used to clicking on. They will automatically click on them, and of course you will make money.
2. Choose a google adsense ad palette that matches your site’s theme. That is, if your site has a white background, then choose white color for your ad boarder and background.
3. Place google adsense ads at the top of your page, where visitors can see them-quickly.
4. Include 3 to 4 unique images that will make visitors focus on the adsense ad area. Best placements are beneath the images.
5. Remember to optimize your web pages with appropriate keywords. Observe the following basic rules as much as possible, as you build your website pages:
• Choose 2 to 3 keywords per page.
• Choose keywords with high-bid amounts as primary keywords.
• Use the primary keyword in your title, and then repeat title in the body of your article, especially within the first paragraph.
• Bold your primary keyword and other keywords about 4 times within the body of the article
• If this is a blog post, hit the return key a couple of times at the end of article, and finish with primary keyword all by itself.
• Last but not the least, placing a google search box on your website can increase your adsense revenues dramatically.
If you’re a webmaster, you’ve probably heard about Google’s Adsense. Perhaps you’re even earning from it already. This article will show you a method to increase your Adsense revenue dramatically.
Google’s Adsense allows webmasters to place links from Google’s Adwords advertisers on their webpages by inserting a special code. When a visitor clicked on a link, the webmaster gets a cut of the profit Google made from the advertiser. The unique feature about Adsense is that the links it generates on your webpage are relevant to your page content. Thus, your keywords and topics become very important determinant for the type of links that will appear on your webpage.
There are only two factors that determine how much a webmaster can make from Adsense. The first factor is the number of visitors who click on the links. The more people who clicked on the links, the more you make. Naturally, this means that the more targetted traffic to the website, the more you’ll make. This is where most webmasters focus their efforts on.
The second factor is the value of the links they clicked on. Here’s where you can make a great difference to your earnings from Adsense and is our focus in this article.
Let’s take a look at how this works:
Suppose you have 1000 visitors to your website and you get 2% conversion, that is 20 people clicked on your Adsense links. Let’s assume that your Adsense links pay you only 50 cents per click. So you earn $10 dollars.
Now let’s see how much this same traffic will make for you if your Adsense links pay you $5 per click. For the same number of clicks, you make $100 dollars. That’s a ten-fold increased in revenue!
Well, that makes sense, you said, but how am going to determine what type of links appear on my webpages?
Good questions!
Here’s where you’ll need to do a little research and here’s a tool to help you do just that.
Go over to http://www.pixelfast.com/overture/ and you’ll get a tool that shows you how much each keyword is worth. While this tool is for Overture’s keywords, we can safely assume that this reflects the keyword values for Googles Adwords as well. Once you’ve found the keywords with high monetary values, you can optimize your webpages for them. This will increase your chances of having these high value keyword links appearing on your webpages.
Some people have actually made extensive researches on Google’s top paying keywords and found that one or two keywords are worth almost $100! However, generally most keywords are valued at between 50 cents and $5 dollars. Some keywords like “internet marketing” may fetch up to $7 dollars and “mortgage” pays up to $10 dollars.
These values may change from time to time but they generally hover around these levels. Naturally, this information is priceless and you’ll have to pay to get it. I feel it is worth every cent you paid for it. You can check it out at http://theselfimprovementsite.com/links/top-paying-keywords.html.
