Utilizing Google Analytics and AdWords to your Nonprofit's Web site



You could have a web site, however that’s solely half the battle. On this webinar we are going to speak about utilizing Google Analytics to trace your guests and Google AdWords to attract guests to your website.

This webinar is offered by these positive people and with the help of LSC.

Talley Wells, Atlanta Authorized Assist Society, Inc
Mark Sherman, Nehmedia, Inc
Jillian Theil, Statewide Authorized Providers of Connecticut
Brian Rowe, LSNTAP

Please take a minute to fill out the survey discovered right here https://www.surveymonkey.com/r/2TZTBVK
The slides used on this presentation will be discovered at http://www.slideshare.web/LSNTAP/web-analytics-tracking-for-success

Some extra hyperlinks to sources talked about over the course of this webinar.
http://www.webanalyticsdemystified.com/ae/what-is-analysis-exchange.asp
www.probono.web/statewebsites/gatoolkit

00:00:00 Introduction
00:01:37 What’s Analytics
00:03:11 Venture Background
00:05:50 OlmsteadRights.org
00:07:23 Why Analytics for OlmsteadRights.org
00:08:16 Preliminary Launch
00:09:00 We wish guests and Members
00:10:42 Fb Adverts
00:12:09 Focused Litigation Director E-mail
00:12:54 Google AdWords Advert Grant
00:13:26 Making Profitable Adverts?
00:15:03 Implementing Google Analytics
00:19:37 Good World vs Actual World
00:23:08 Query, the right way to make an academic Name to Motion
00:25:20 Step 1 – Determine Targets of Website
00:26:49 Step 2 – Combine Targets into Website
00:28:26 Step three – Setup Analytics
00:30:18 Step four – Get Site visitors
00:34:25 Google Advert Grant Program
00:36:57 Key phrase planner
00:37:49 Alternative for Free Authorized Providers
00:38:31 Natural Search Site visitors
00:39:82 Step 5 – Measure Site visitors &Targets
00:40:16 Definitions
00:41:58 Step 5 – Measure Site visitors & Targets
00:50:42 Steps 6&7 Pattern Objective Evaluation/Rinse & Repeat
00:53:49 Alter Design & Content material
00:55:08 Partnering with an Professional
00:56:06 Professional Bono Web Help
01:00:30 Query – What does Analytics value?
01:02:10 2015 LawHelp Analytics TIG with the Northwest Justice Venture
01:03:30 Query, TOS and choose out
01:04:30 Query, Assigning financial values to objectives
01:05:51 Query, Ideas on mouse monitoring as a part of analytics
01:07:17 Query, Common month-to-month utilization for stateside web sites
01:09:24 Query, Fundamental nuts and bolts for organising Google Analytics
01:09:54 Query, distinguishing lawyer site visitors from SRL site visitors.
01:12:28 Query about utilizing electronic mail addresses for AdWords
01:15:16 Query Use of surveys on public websites

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